Microsoft Pays Professors to Advertize (fwd)

[Lorraine Pozzi]

---------- Forwarded message ----------
Date: 29 May 1998 16:04:57
From: loscott at eden.rutgers.edu
To: Recipients of conference <fastnet at igc.apc.org>
Subject: Microsoft Pays Professors to Advertize

An excerpt from _The Chronicle of Higher Education_:  (The
complete text of the article is on the World Wide Web at:
http://chronicle.com/data/articles.dir/art-44.dir/issue-33.dir/33a03001.htm


April 24, 1998 

Microsoft Pays $200 for Mentioning Its Tools 

By LISA GUERNSEY 

     The software king has a deal for you.

     If you're a professor and you mention Microsoft programming
tools in a scholarly presentation -- in fact, even if you just
use the tools -- Microsoft will send you a check for $200.

     The company extends the offer on a World-Wide Web page for
the "Academic Cooperative," a Microsoft program for
computer-science professors. The Web site is maintained through
Idaho State University (http://academicoop.isu.edu/Colleges/
FacultySpeakersProgram.html).

     Microsoft officials say the speakers' bureau, as it is
called, is a well-intentioned effort to help faculty members
cover their conference costs. Ethics watchdogs call it an
unabashed attempt to turn professors into advertisers....


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