SCN: "Closing the Divide" from Seattle PI
Doug Schuler
douglas
Tue Jun 27 14:24:22 PDT 2000
FYI, an op-ed from Sunday's PI (and, presumably lots of other papers).
Robert Putnam from the Kennedy School at Harvard will be at Town Hall
tomorrow evening.
Closing the Divide: Turning virtual communities into real ones
Sunday, June 25, 2000
By ROBERT PUTMAN and PAUL RESNICK
SPECIAL TO THE SEATTLE P-I
The New Economy led by technology pioneers in places like Seattle is
making Americans more prosperous. But material wealth is joined on the
national stage by a sense of spiritual impoverishment: feelings of
isolation among individuals, distance between neighbors, disconnection
within communities.
The challenge before us and not just in places where entrepreneurs and
future-thinking individuals thrive is whether the people who were
smart enough to invent the New Economy can also help us retool our
social connections, so the advances of this age can bring us together
rather than drive us further apart.
The loss of connection is what we call "civic disengagement." Evidence
for this lost sense of community can be found all around us; its costs
are increasing and are quite real.
Americans spend more time than ever watching television and less time
participating in civic organizations and having friends over to
dinner. In the past 40 years, our civic and voluntary organizations
have experienced a sustained decline. Some, like the PTA, have lost
more than 50 percent of their membership. We spend about one-third
less time with friends and neighbors than we did two decades ago. The
percentage of income that Americans donate to charity is down 30
percent over the same period. Fading political participation is marked
not just by the 25 percent decline in voting turnout, but also by the
60 percent decline in participation in any public meeting about local
affairs. Bowling in leagues is down 60 percent.
No matter where you look, the activities that brought Americans closer
together the activities that built friendships and relationships, that
made neighborhoods and opportunities for cooperation and advancement
are all in deep decline.
The origins of these trends had nothing to do with the personal
computer and the Internet, for the collapse of connectedness began
before Bill Gates left View Ridge Elementary School.
However, many serious social critics argue that the tools and terms of
the New Economy will make these disturbing social trends even worse.
That our gadgets and the entertainment they deliver, from the Walkman
to Napster, seem customized to increase that sense of national
solitude. We hear reports (as yet unconfirmed) that surfing the Net
fosters social isolation. And even the language of the New Economy
reminds us that when we live in a "virtual community," it's something
short of the real thing.
Does it matter that we would rather watch "The Simpsons" than go down
to the Moose Lodge? Does it matter that we are substituting Internet
Radio for concerts in the public square? That we spend more time with
"Friends" than with friends?
It matters enormously: The positive effects of civic engagement cause
many of the things we cherish safe streets, good schools and healthy
families. The best predictor of SAT scores in a community is not
spending on schools but civic involvement. The best predictor of low
crime in a neighborhood is the number of people who know one another's
name.
A few days ago, the Annie E. Casey Foundation published its latest
"Kid's Count" index of children's welfare in different states covering
infant mortality, teen pregnancy, teen suicide and the like. The best
predictor of that doleful index is not poverty or poor education but
community disconnectedness. Our concern about the decline in community
represents not nostalgia for the long-gone '50s, but a hardheaded
assessment of the measurable costs of a frayed community fabric.
This is neither a jeremiad against the New Economy nor a tirade
against the people who enjoy its benefits. We know from history that
Americans a century ago who faced a hauntingly similar crisis of
community responded magnificently, creating opportunities for
engagement from the Boy Scouts to Hadassah to the National Consumers
League.
And we know on a practical level today that in places like Seattle, at
the leading edge of technology and the global marketplace, people are
using their know-how to create new organizations that can revitalize
American civic life in the Information Age. Rebuilding community in
America is a big, hairy, audacious goal. It is a challenge uniquely
suited to a town that combines unusual community-mindedness with a
well-honed ability to make the future happen.
Currently, television is the only leisure activity for which doing
more of it is associated with lower social capital; it provides
passive, solitary entertainment. It is up to high-tech meccas like
Seattle to ensure that the Internet becomes more like a nifty
telephone (an invention that enhanced social connectedness) than a
nifty television.
Although far too much has been said about the Internet and pornography
and other civic evils, not enough has been said about the great civic
capacity that the Internet could have. The trick, in our view, is to
avoid dichotomous thinking "virtual community" vs. "real community"
and to think instead about how to blend computer-mediated
communication and face-to-face communities. (One promising technique
is to connect people based on common interests and geographic
proximity, as we are doing at BetterTogether.org).
The idea that the Internet should be used to enhance social capital is
not inimical to the idea of earning a profit. One commercial Web site,
evite.com, exemplifies how you can create an Internet venture that
boosts social capital. Evite.com is a one-stop social calendar. It
allows you to send out personalized invitations to social gatherings,
it tallies RSVPs and keeps track of who has responded, and it even
sends you reminders of important events like birthdays and
anniversaries. By facilitating entertaining and social planning, this
Web site increases our stock of social capital.
Additionally, by putting entertaining online, it helps to lend an aura
of modernity to something that many people had viewed as passe.
However, a site like evite only helps you interact with people you
already know. While this is an important part of rebuilding social
capital, it is also important for Americans to enlarge their networks
and to reach out to a broader array of people. Luckily, the Internet
also can be used to create synergy between virtual and real
communities in order to produce dynamic new networks of social
connectedness.
One example is webgrrls.com. The mission statement at the
organization's Web site states that "Webgrrls International provides a
forum for women in or interested in new media and technology to
network, exchange job and business leads, form strategic alliances,
mentor and teach, intern and learn the skills to help women succeed in
an increasingly technical workplace and world." Webgrrls not only
offers its members extensive resources online, such as tutorials on
"understanding techie terminology" and a member chat room, but it
includes local chapters that meet regularly to network and to listen
to speakers discussing various aspects of the technology industry.
Another hopeful idea is the creation by Fast Times, an e-zine, of a
nationwide network of local chapters called Company of Friends that
link New Economy entrepreneurs in ways that enhance both career
prospects and community service. In a sense, Webgrrls and Company of
Friends aim to do for America's women and men in today's tech sector
what Paul Harris did for America's men in business and the professions
when he founded the Rotary Club in 1905.
While Webgrrls and Fast Company have yet to create as developed a
civic agenda as the Rotary Club, these organizations are still only a
few years old, and there are signs that they are starting to plant
civic roots. For example, the New York City chapter of Webgrrls is
currently participating "in a new group called Girl Friends, a NYC
organization created by the Girl Scouts that brings together
organizations that work with and serve young women"
([22]www.webgrrls.com/ny/aboutus/volunteer.shtml). This represents not
only a blending of virtual and real communities, but also a synergy
between old-line and cutting-edge organizations.
Another use of new technology to create social capital can be found at
Wellesley College, Hillary Rodham Clinton's alma mater. Wellesley
operates a sophisticated bulletin system that all its students can
access from their dorm rooms. This system allows students to post
announcements for social activities, club meetings and job
opportunities. Many students are induced to attend conferences or join
organizations solely because of the information they receive over
bulletin. Additionally, many of the campus' most heated debates about
politics or school life occur over bulletin, a forum where every
student has an equal opportunity to speak her mind.
Analogous in some respects to Wellesley's bulletins are neighborhood
e-mail lists. These lists allow one person to send a message quickly
to a whole group. Too many messages can be overwhelming, but useful
social conventions may evolve. For example, one of the authors set up
an e-mail list for his block. It receives about one message a month,
but it's there when needed.
Of course, the cases presented here represent only a tiny fraction of
the traffic that daily crisscrosses the "information superhighway."
Not all of the promising ideas for blending real and virtual
communities will turn out to be successful, any more than every
dot-com will flourish.
But with enough bright ideas being tried, some winning ideas will
surely emerge. The challenge for Seattle, and for the whole country,
is to create more of the kind of Web sites and software that will
allow us to unlock the social capital capacity of the Internet.
Imagine looking back in the year 2010 to see that America's social
capital has been renewed. Almost certainly, computers and the Internet
will have been part of the solution. Maybe the historians will say it
all started here in Seattle. How do you want to rebuild community
today?
___________________________________
Robert Putnam is the Malkin Professor of Public Policy at Harvard
University. His most recent book is "Bowling Alone: The Collapse and
Revival of American Community." Paul Resnick is an associate professor
at the University of Michigan School of Information, where he
organizes the school's Community Information Corps.
Book Talk
A conversation about the loss of social capital in America, as
detailed in Robert Putnam's book, "Bowling Alone," will be held at
7:30 p.m. Wednesday at Town Hall, 1119 8th Ave., Seattle.
The CityClub event, sponsored by the Seattle Post-Intelligencer and
the Seattle Foundation, is open to the public. Tickets, at $5, can be
purchased from CityClub (206-682-7395), at Elliott Bay Books, 101 S.
Main St., and at the door.
More Info
BetterTogether.org is devoted to documenting and spreading innovations
in how Americans connect to each other. It connects organizers to each
other through stories about their organizing efforts.
Want to know what other social capitalists are doing? Have a story to
tell about new ways of connecting people?
Visit the "Story Collector" at [23]www.BetterTogether.org
BetterTogether.org is a project of the Saguaro Seminar on civic
engagement at Harvard University's Kennedy School of Government.
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