SCN: Re: search engine funding (was: hmmm)

[patrick]

Google does this.

Patrick
--- "J. Johnson" <jj at scn.org> wrote:
> There are some interesting developments on this theme--an article in
> Monday's (6-04-01) N.Y. Times, p. C1+, disscusses another approach to
> financing search engine services:  selling preferential treatment of what
> is returned.
> 
> Recalling the statment reported in the original posting, that users ought
> not screen out advertisements, as they pay for these services--too late! 
> This article notes:  "the effectiveness, and thus the prices, for such ads
> has plummented as users have trained their eyes to ignore them."
> 
> So now access to shaping "the results themselves, and not the billboards
> on the side of the road" is being sold, with the major search services
> preferentially returning links to sites that have paid for that.  (Kind of
> scary.  I might start missing the ads!)
> 
> The article is a good read.  Might be available on-line.
> 
> And if any one has other ideas for funding such services, I suppose they
> could be worth a good deal of money.
> 
> === JJ =============================================================
> 
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