Another try at free Internet services (fwd)

Al Boss alboss at scn.org
Thu Oct 22 13:25:37 PDT 1998


Objective: It's no doubt a valuable service in most places, which lack a
viable community network such as ours--and even here, it offers another
choice to people.

Subjective: Ugh.  

Glad to be on SCN,

Al

---- 

ANOTHER TRY AT FREE NET SERVICE
NetZero Inc. is offering free Internet service to consumers, operating
on an advertising-based business model.  The company isn't selling your
typical banner ad, however.  NetZero's banners can "follow" users from
site to site as they peruse the Web.  The company says it's spent a year
developing software that tracks users' habits, enabling advertisers to
pinpoint their messages more efficiently.  "We can target within a
12-mile radius of where (a subscriber) lives," says NetZero's CEO. 
Idealab Capital Partners, which is backing the venture, thinks
subscribers will like the free access despite the ads.  "People are
spending $21.95 a month for AOL -- that's a lot of money," says
Idealab's managing director.  "We offer a value proposition that's hard
to beat."  (Investor's Business Daily 19 Oct 98)

excerpt from Edupage, 20 October 1998. Edupage, a summary of news about
information technology, is provided three times a week as a service of
EDUCAUSE, an international nonprofit association dedicated to
transforming higher education through information technologies.
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