SCN: SCN site and logo redesign

Doug Schuler douglas at scn.org
Tue Aug 28 21:07:39 PDT 2001


Not to make a mountain out of a logo...

Patrick got back to me and clarified that any changes to the logo
are likely to be cosmetic not major changes.  I (even) think 
that *tweaking* it is fine.  But high-tech frippery - no thanks!

He also suggests that *content* is on the way...

-- Doug

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On Tue, 28 Aug 2001, Lorraine Pozzi wrote:

> On Tue, 28 Aug 2001, Doug Schuler wrote:
> 
> > Basically I have two comments --
> > 
> > The first is that I think the current logo is fine.  Perhaps clean it up a
> > bit, fine-tune, etc. SCN currently has a logo that is distinctive and has
> > been identified with our efforts over the years.  It has been used in
> > presentations to large audiences both in the states and elsewhere and has
> > been shown in print in many venues....
> 
> Mostly thanks to Doug.  I didn't like the logo and complained about it
> a lot, but I think Doug's point is valid.  It's been seen on t-shirts,
> books, pamphlets, etc.  It has identified SCN for many years and in
> many circumstances, both locally and internationally.  It is 
> definitely not slick nor corporate-looking.  Which would be a criticism
> in some circles - I think it's a mistake to deny SCN's grass roots.
> 
> > 
> > The second is that this redesign is NOT what we need at the moment.  If
> > anybody has taken a look at our web page this YEAR they'll know what I'm
> > talking about.... 
> 
> Again, I agree.  It's a lot of work to provide content that is of interest
> to the community.  I used to find surprising stuff - it was a resource
> for my Internet class at Miller Community Center and they appreciated
> knowing about SCN and having a kind of gateway to community news.
> Now there's no point in even mentioning SCN - they all want Hotmail
> or Yahoo e-mail accounts.  There's nothing to entice them into 
> exploring what's new on SCN... why go there?
> 
> I think SCN could still provide valuable services to the community.
> If not - the logo redesign is irrelevant.  It's history.
> 
> -- Lorraine
> > 
> > 
> > -- Doug
> > 
> > 
> >    ******************************************************************
> >    *     SHAPING THE NETWORK SOCIETY                                *
> >    *          Patterns for Participation,Action, and Change         *
> >    *                  http://www.cpsr/conferences/diac02            *
> >    * Tomorrow's information and communication infrastructure        *
> >    *   is being shaped today.                                       *
> >    *                              But by whom and to what ends?     *
> >    ******************************************************************
> > 
> > 
> > On Tue, 28 Aug 2001, patrick wrote:
> > 
> > > Hi,
> > > 
> > > This message was originally posted to the webmasters and webeditors email
> > > lists. JJ brought it to my attention that I should post the message about the
> > > site and logo redesign to this list. I'm new to the list as of 5 minutes ago.
> > > 
> > > SCN is planning on updating the site to make it look more professional. 
> > > 
> > > This is the goal for the site redesign communicated to me by Ti Locke:
> > > 
> > > The goal is have the board vote on two or three possibilities for both a logo
> > > and a site redesign and then ask SCN users to comment. Meeting is 9/13, with
> > > comment period of say, two weeks...with new logo and site design going up first
> > > week in October. That would put Ti right on the timeline for both
> > > grantwriting...and having web mail up and running. 
> > > 
> > > Patrick
> > > SCN Web Team Coordinator/Webmaster
> > > 
> > > P.S. Did I leave anyone out of the loop?
> > > 
> > > P.P.S. If you have logo ideas, sketches, complaints, accolades, please email
> > > them to this email address and I will collate them and let the board see them.
> > > Everyone's input is important. We need to hear how you feel about what the logo
> > > should express, what colors we may want to use for the site, type of layout. So
> > > give us your ideas.
> > > 
> > > Don't worry about flaming me. It's been a cooler than normal summer and I wear
> > > virtual asbestos.
> > > 
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